Insights
Business thinking organised by principles, not content buckets.
Notes, arguments and working models covering choice, systems, AI, psychology, marketing, experiments and first principles.
From SEO to KEO: WebGraphs, .keg and the Knowledge Layer for AI Agents
The web is moving from pages and answers towards systems that act. WebGraphs and the proposed .keg format are an open, verifiable knowledge layer designed for AI agents.
Web 6.0 – The Autonomous Internet
Every version of the internet has added a new capability. Looking back, the evolution of the web follows a surprisingly […]
The next step
Start with the problem, not the solution.
A Reality Check challenges assumptions, identifies the real bottleneck and turns uncertainty into a practical next move.