Insight category
SEO
Search architecture, discoverability, crawling, keywords and the changing mechanics of search.
4 published insights
What Is Domain Authority and Why Is It Important?
Domain Authority is a useful SEO comparison metric—but it is not a Google ranking score. Learn how DA is calculated, when it matters and what to focus on instead.
From SEO to KEO: WebGraphs, .keg and the Knowledge Layer for AI Agents
The web is moving from pages and answers towards systems that act. WebGraphs and the proposed .keg format are an open, verifiable knowledge layer designed for AI agents.
A Short Guide to Long-Tail Keywords: 10 Helpful Questions
Long-tail keywords are longer and more specific phrases that people use when they’re searching for something online. They typically have […]
The Ultimate Guide to Web Crawling and Indexing
Web crawling and indexing are crucial components of the search engine optimisation process. It is the process by which search […]