About MrKeating
A business philosopher who still builds things.
MrKeating is the online home of Paul Keating: operator, systems thinker and practical AI builder based in Exeter, Devon.
Thinking is only valuable when it changes what happens next.
I have built businesses, raised investment, wrestled with operations, rebuilt websites, designed systems and made enough expensive mistakes to distrust tidy business theory.
That is the useful tension behind MrKeating. The work combines first-principles thinking with the unglamorous reality of customers, staff, stock, cash flow, software and imperfect decisions.
Most businesses do not need more ideas. They need a better way to decide which ideas deserve to exist.
Business Philosopher
I challenge assumptions and turn messy situations into clearer decisions.
AI Builder
I use AI as an implementation tool for research, automation, customer experience and internal systems. AI is not the product. Better business is the product.
Systems Thinker
I look for the structure beneath recurring problems. When the same failure keeps returning, the person is rarely the whole explanation.
The next step
Start with the problem, not the solution.
A Reality Check challenges assumptions, identifies the real bottleneck and turns uncertainty into a practical next move.