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The Lab

Do not merely publish conclusions. Show the experiment.

The Lab documents practical business and AI experiments: the assumption challenged, the thing built, what happened and what was learned.

Working method

Challenge.
Build.
Observe.
Learn.

Every useful Lab entry answers four questions:

  1. What assumption did I challenge?
  2. What did I build?
  3. What happened?
  4. What did I learn?
The Lab is where opinions acquire bruises.
AI OS

Braino

A multi-agent business brain for turning scattered information into priorities and decisions.

In development
Information

Universal Inbox

Testing whether every business input can enter through one intelligent triage layer.

Prototype
Local business

Sunday Market

Reframing a car boot market as a community, media and commercial system.

Exploration
Service system

Cleaner Exeter

Building a local service business around fixed standards, routes and operational simplicity.

In build
Mobile asset

Horsebox

Testing one adaptable asset across coffee, events, retail and hospitality.

Exploration
Automation

AI Workflows

Replacing repeated human sorting and handoffs with controlled, inspectable systems.

Ongoing
WordPress

WordPress AI

Using WPVibe and AI-assisted code to rebuild a live personal brand safely.

Live experiment
Software

Firebase

Rapidly testing lightweight internal tools without creating a software company by accident.

Research
AI tooling

WPVibe

Exploring whether conversational WordPress management changes who can build and maintain sites.

Live experiment
App building

Emergent

Testing the boundary between prototype speed and dependable business software.

Research

The next step

Start with the problem, not the solution.

A Reality Check challenges assumptions, identifies the real bottleneck and turns uncertainty into a practical next move.