Product Development · Exeter, Devon
Product Development Consultant in Exeter
Turn a new idea into a clear offer, or improve what your business already sells.
The MrKeating Mix · Product
Product: Product Development
Product is the offer itself: what customers receive, who it is for and why they should choose it. Before spending more on marketing, I help you sharpen the proposition, define the scope and turn your expertise or product range into something easier to understand and buy.
This can include customer and competitor research, product-range reviews, service packages, bundles, offer messaging and practical demand tests. The focus is commercial offer development, with specialist design or manufacturing brought in where needed.
The question: Is your offer something the right customer wants, understands and can confidently choose?
Explore all seven parts of the MrKeating Mix → · Read the 7 Ps guide
Products & Offers: give customers a clearer reason to buy.
Marketing and lead generation start with what you are asking people to buy. If the offer is vague, difficult to compare or aimed at everyone, increasing traffic can simply expose the problem to more people.
I help startups shape their first offer and existing businesses improve their products and services—building clear propositions and packages that make sense to customers and to the business delivering them.
What we can work on
Customer need and positioning. Identify the problem worth solving, who values the solution and what makes your approach a credible choice.
Products, services and packages. Review your range, define deliverables, simplify options and develop bundles or service tiers that are easier to understand.
Offer messaging. Explain the outcome, scope and evidence clearly, so customers can see what they get and decide whether it is right for them.
Demand testing. Plan a practical test using customer conversations, a focused landing page or a small pilot before committing to a larger launch.
Connect the offer to the rest of the mix
A promising offer still needs sensible Business Strategy & Pricing, a clear route to purchase through Websites & Ecommerce, and relevant discovery through SEO & Visibility. We decide which part needs attention first.
What you leave with
Depending on the agreed scope, the work can produce a clearer proposition, a practical package structure, defined deliverables, offer copy and a plan for testing demand. This is commercial product and service development; specialist engineering, manufacturing or regulatory work is scoped separately where relevant.
Not sure which route is right?
Start with a free 20-minute fit call.
Bring the problem in its messy form. We will decide whether a Reality Check, a defined build or no further work is the sensible next step.