Insights
Business thinking organised by principles, not content buckets.
Notes, arguments and working models covering choice, systems, AI, psychology, marketing, experiments and first principles.
From SEO to KEO: WebGraphs, .keg and the Knowledge Layer for AI Agents
The web is moving from pages and answers towards systems that act. WebGraphs and the proposed .keg format are an open, verifiable knowledge layer designed for AI agents.
Web 6.0 – The Autonomous Internet
Every version of the internet has added a new capability. Looking back, the evolution of the web follows a surprisingly […]
Apply the thinking
A useful idea should change a real decision.
Bring the decision, bottleneck or system that needs a clearer model.