Insights
Business thinking organised by principles, not content buckets.
Notes, arguments and working models covering business thinking, systems, AI, psychology, marketing and first principles.
From SEO to KEO: WebGraphs, .keg and the Knowledge Layer for AI Agents
The web is moving from pages and answers towards systems that act. WebGraphs and the proposed .keg format are an open, verifiable knowledge layer designed for AI agents.
Web 6.0 – The Autonomous Internet
Every version of the internet has added a new capability. Looking back, the evolution of the web follows a surprisingly […]
The Impact of Strong Branding on Customer Loyalty
It’s crucial to recognise the profound influence strong branding can have on customer loyalty. In this comprehensive exploration, we delve […]
Keating Surname History: Origins and Significance
The Keating surname is a common Irish and English family name with multiple variations. The Irish spelling of the name […]
Mr Keating: Who is He and What Does the Name Keating Mean?
Mr Keating is the popular male pronunciation for men (usually teachers) with the surname Keating and it’s also my name, […]
A Short Guide to Long-Tail Keywords: 10 Helpful Questions
Long-tail keywords are longer and more specific phrases that people use when they’re searching for something online. They typically have […]
The Ultimate Guide to Web Crawling and Indexing
Web crawling and indexing are crucial components of the search engine optimisation process. It is the process by which search […]
Look at your Business from a new perspective: A Comprehensive Guide To Revitalising Your Company
In today’s fast-paced and ever-changing business world, it’s essential to continually evaluate and improve your company’s operations. Sometimes it’s hard […]
25 Techniques for Getting Social Media Exposure
Social media has become an integral part of our lives, and it has transformed the way we communicate and share […]
Best Branding Practices for Startups
In today’s fast-paced business world, startups need to create a strong brand identity that resonates with their target audience. A […]
Ultimate Guide to Best Business Practices
Running a business is a complex process, and success requires careful planning, hard work, and adherence to the best business […]
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Bring the decision, bottleneck or system that needs a clearer model.